Middle East’s First-ever Sustainability Simulation Program

Hosted by Maali Khader, Middle East’s leading ESG strategist.

Discover how to make better, smarter decisions by predicting which sustainable
initiatives will benefit your brand and which ones will lead to even more disasters.

Only 10 spots available for the online simulation program owned by Celemi Sustainability Simulation and facilitated with our partners Faculte3. Reserve your spot now.

Hosted by Maali Khader, Middle East’s leading ESG strategist.

If you had a million dollars to spend on sustainability,
how would you do it?

According to the ESG (Environmental, Social, and Governance) framework, you have the following options to invest your million dollars in. What would you do first?

  • Energy usage and efficiency
  • Climate change strategy
  • Waste reduction
  • Biodiversity gas
  • Greenhouse gas emissions
  • Carbon footprint reduction
  • Fair pay and living wages
  • Equal employment opportunity
  • Workplace health and safety
  • Community engagement
  • Supply chain partnerships
  • Adhering to labor laws
  • Corporate governance
  • Risk management
  • Accounting transparency
  • Ethical business practices
  • Avoiding conflict of interests

Do you know which option would be the most viable for your company’s future success? Do you know the outcomes/consequences of each initiative? Here’s the bitter truth: Most companies don’t. It’s why you could lose millions of dollars figuring out what you should focus on first and why.

This is where the Sustainability Simulation Program helps. It allows you to predict the outcomes of your actions for years to come.

Better predictions equals better outcomes. Better outcomes equals future success. It’s as simple as that.

Here’s a real-world example of sustainability gone wrong:

Levi’s went all in on a “jean made from garbage” in 2013. It was a time when recycled polyester for fiber was just becoming trendy and economical.

Levi’s launched the “wasteless” 511 jeans and a trucker jean jacket made from 20 percent recycled polyester mixed with cotton. It launched 30,000 products, which went over great with consumers. But Levi’s quickly learned it had made a grave sustainability error.

“We immediately realized that creating a cotton product mixed with polyester is a bad idea,” said Jeffrey Hogue, chief sustainability officer at Levi’s. “If you look at this from a system's perspective, we started getting questions like, ‘Are you going to take this back? How are you going to recycle it?’”

Cotton polyester blends are super expensive to separate and recycle at scale and so Levi’s replaced the “wasteless jean” with a new product, the “circular jean”, which has 40 percent recycled cotton.

The Celemi Sustainability Program helps you prevent these kinds of blowbacks. It allows you and your stakeholders to think about the long-term effects of sustainability decisions. So, before making one, you are aware of all the consequences/outcomes and how every decision impacts your ESG rating.

Here’s how the Sustainability Simulation Program works:

Here’s a sneak peek of what happens after you click the ‘Book Your Spot Now’ button:


You register for the online program by filling out a form (which takes less than a minute). After you hit submit, you go to a booking page where you will be able to schedule a 15-minute call with Maali or register directly for the program.

FYI: Since we have a lot of registrations coming in, we’re grouping up companies’ decision-makers based on relevancy, which is why filling up the form is important. It will also help us decide if this simulation program is what you need, or if something else might be more suitable for you


Inside the call, Maali will tell you more about the program and answer your questions related to it. After the call, we will send you a checkout page to confirm your spot and pay the launch fee, which is $1,500. Half of the normal $3,000 price.

Once confirmed, we will share a couple of dates with you to choose from. It’s a full-day program, so you will be inside the online program from 9am till 6pm. Short breaks included, of course.


Once you’re inside the program, Maali will introduce you to other participants, and then you will become a part of one of the two teams. Team Alpha and Team Beta.

After that, the simulation program will give you a scenario of a company facing sustainability challenges. It will share a complete picture of the company’s current situation and sustainability initiatives that can get the company out of that dire situation.

Then, the program will give you a budget, let’s say: a million dollars to spend on sustainability. You prioritize what initiatives to do first and why.


Based on what decision your team takes, the program will show you how it shaped your (simulated) company in year one, year two, and year three.

Let’s say you invested in biofuel to reduce dependence on fossil fuels and cut carbon commissions. Sounds easy, right? Maali will show you why it’s not (think global food crisis in 2008).

At the end of each year’s sustainability decisions, the program will rate your team by following the ESG framework and how it helped your company progress and why (and why if it did not).


After the program ends, you will have a crystal clear understanding of what sustainability strategies you need to pick first (for your company) and why those initiatives make sense.

You’ll also be able to see how each initiative impacts your company according to ESG metrics.

The result? The ability to filter out good sustainability initiatives from the bad ones (that seem good but aren’t really), keeping your company out of legal and financial trouble.

Predict and take better decisions against new social, economical, environmental, and regulatory changes that can disrupt your business.

It’s true that businesses with a “sustainable purpose” grow twice as fast. But businesses also go near-bankrupt by choosing ESG initiatives that do more harm than good. Let’s make sure you don’t do that, too.


Do you find the terms ESG, Sustainability, and CSR a bit perplexing? Don't worry – you're not alone! Navigating the world of sustainable business practices can be challenging, especially when it comes to deciphering these important terms.

Fill this out to download a concise summary that breaks down these terminologies and helps you grasp their significance in the world of sustainable business.

About Maali Khader

Maali Khader, founder of Schema Advisory and Jordan Institute of Directors.

If you don’t know Maali, how did you get access to this exclusive program?

Jokes aside, Maali is the most sought-after sustainability consultant in the Middle East. Over the course of 15+ years, she’s helped organizations like Arab Bank, Siniora Food, Kasih, PADICO Group and Medgulf take better sustainability initiatives.

Trustworthy Business Behavior declared Maali as one of the Top 100 Thought Leaders in Europe and Middle East and a Rising Star of Corporate Governance by the Millestein Centre at Yale University.

When she’s not helping big giants with corporate governance, you will find her teaching Sustainability MBA students at Middlesex University (Dubai) about, well... sustainability.

Maali Khader, founder of Schema Advisory and Jordan Institute of Directors.

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